METISEKO X FMR: CONCEPT

For Many Reasons had the privilege to be in charge of the presentation of the new organic cotton collection by Metiseko.

Inspired by the new Metiseko video (directed by Robin & Cako), FMR created a "Slices of life" concept to present the new collection (named " CỘI ", meaning Origins in Vietnamese).

Thus, the collection was not introduced to the public with a usual catwalk but as small scenes where the models recreated "A summer day in Hoi An".

The general ambiance was a balance of friendship, complicity, joy, nostalgia & chill. The songs chosen for the occasion were a mix of trip-hop and ethereal music.

The video of the event is coming soon, stay tuned!